Cellnet recruits to drive online business

Distributor hires first e-commerce business manager to boost WebCell functionality

Cellnet has appointed its first e-commerce business manager as part of plans to boost the functionality of its WebCell online system.

Matt Jones has been drafted into the position after spending 12 months in the distributor's large accounts division managing its Telstra and BrightStar business. He has a background in telco and e-commerce having previously worked for Verizon, Telecom New Zealand and Optus as well as Web development companies across Asia.

Jones said his primary task would be to expand the ordering and management capabilities of Cellnet's online systems to provide better sales support. His appointment ties in with the distributor's broader plans to grow its SMB business.

While online sales already represent a significant part of Cellnet's overall revenue, Jones said it wanted to substantially increase this figure.

"We are charging into the SMB marketplace and want to support it fully. My role is to enhance our WebCell tools and functionality to make it easier for SMBs to do business with us whenever it suits them," he said.

Some of the new functionality Cellnet is planning to build into its WebCell platform include a "what's hot" list of the top 20 products nationally, as well as more strategic and customisable marketing tools for resellers.

"For example, we plan to provide customisable product advertising material that dealers can put their logo on and send to customers," Jones said. "The aim is to make WebCell an all-inclusive sales tool as well as an intelligent ordering system."

Cellnet will also look at introducing Web services modules which allow resellers to pick and choose different products from the distributor's catalogue to promote on their website, Jones said.

"We're talking to our customers about what they want to see changed and we will incorporate those things into WebCell," he said.

Cellnet is hoping to have most of the new functionality available in the next three months. It has an internal development team but is also working with an external agency to build the new features.