Resellers gain access to online marketing Pipeline
- 26 September, 2007 11:19
itX has launched a free bundle of tools on a new website that lets resellers customise sales pitches and track responses. Marketing manager, Paul Sadler, said the new Pipeline marketing portal reduced reseller workloads - work that a lot of them weren't getting around to, he added.
"The majority of our partners don't have marketing internally," Sadler said. "A lot of resellers are just not doing this sort of thing."
Pipeline gave resellers a simple four step sales and marketing process to generate leads and get results, he said. Resellers choose an interactive campaign, which can be customised according to their business, and upload prospect lists into the secure system. "Nobody else can see your customer details," Sadler said.
Once a prospect list is chosen, resellers can email out a campaign - previously created for each vendor by itX and the vendor - in a personalised, reseller specific email to prospective customers. Customers can click through to animations and other marketing materials on another page, branded with the reseller's own logo and details.
Sadler said resellers then get a report telling them which customers clicked on the email, which ones clicked through to view certain information, who they forwarded it to, and so on.
More than 30 resellers are already using the portal. A recent IBM animated campaign for e-forms had reported that 65 per cent of potential users had clicked through for more information, Sadler said, with resellers gleaning a number of sales leads as a result. "It complies with privacy laws, and spam [laws]," Sadler said. "And as part of our pitch and education for resellers, we're advising them to go in subtly. It isn't something to share."
itX spent around $55,000 outsourcing the portal development and about $10,000 on each vendor campaign, Sadler said.
"We're looking at installing a direct mail option, which asks whether you'd like to send an email or a letter that would have a unique URL bringing the customer back to the campaign online. In the next phase, we'd like to integrate our third-party call centre," Sadler said. You can find Pipeline at www.salesdetails.com/pipeline/home/select.sok.