Rust gets top job at Panasonic

Former Ingram Micro MD promoted as part of a management reshuffle

Panasonic has promoted deputy managing director, Steve Rust, to the top local post. He replaces Toshiro Kisaka, who has been elevated to director of corporate management in Asia and Oceania.

Rust's promotion comes 12 months after the former Ingram Micro boss joined the Japanese vendor.

Panasonic has also appointed Shinichi Fujimoto to deputy managing director of its Australian operations. He has spent the past 27 years working for the vendor in various roles, including senior management positions in Japan and the US. He was most recently its director of network products in the US. The management changes come into effect on April 1.

In a statement, Rust claimed it was a dynamic and exciting time for Panasonic and said he was proud to take on the new role. He signalled opportunities for growth in both its business systems and CE range.

Rust left Ingram in May 2005 following its acquisition of Tech Pacific. Prior to that, he worked with several vendors including Apple, Nortel and Toshiba, as well as reseller, HiSoft.

Rust would not comment further on his new role at the time of going to press.