Leading a fortunate lifestyle

Fortune Tec's Justin Hsu talks to ARN.

What was your first job?

I worked at Allied and Semi Conductor Limited (ASC) in Taipei in its IT division about 18 years ago. At that time there were more than 500 IT systems and components manufacturers rivalling us in the global market. I actually started as a sales assistant in the global market sales department and moved my way up. I was also involved in managing sales of motherboards, VGA components and notebook PCs. I believe I could have been the first to sell a Taiwanese made notebook PC. We had countless product seminars, overseas customer meetings and business tours. It was a tough and rich experience. It was very memorable. All of this open-minded training and worldwide marketing has built up my foundation of IT skills and knowledge as well as experience in international businesses.

How did you progress to where you are today?

After years of immersing myself in IT and international business environments in Taipei, I attended numerous products presentations and international sales meetings. It was during these that I ran into an opportunity for an IT component manufacturer to come over to Australia and open a branch to manufacture and distribute cases, power supplies, RAID and storage.

What do you like about your current job?

Fortune Tec has many loyal customers and supporters. I can talk to them easily and give them the products they require. I keep my eyes open all the time and have close contact with many manufacturers in Taiwan to obtain firsthand manufacturing techniques and the latest product information to suit our business.

What is the biggest achievement of your career?

Operating this company. Fortune Tec has used "Your fortune, our success!" as its corporate identification system slogan; it is the reflection of my feelings of the greatest achievement in my career so far. Of course sales are another index of it and we may not be the biggest, but we are steadily growing through our increasing product lines.

What do you dislike most about the IT industry?

IT is a tough business. It is very challenging and volatile, especially when prices have become so competitive and margins are low. Customers may not be 100 per cent pleased due to its stringent limits but we always look to help them.

What will be the 'next big thing' in the industry?

The traditional whitebox will not be exciting. But media centres with Window XP, Intel Viiv and AMD Live! integrated with AV, is drumming up interest. We might see good market growth next year, but the high price structure could also be a problem. The other field that is interesting is GPS with communication/Internet products, which we will pay attention to. The green computer concept and green power supply should also be introduced seriously in Australia since the greenhouse effect has affected our lifestyles.

What is the main focus for your company this year?

Fortune Tec is well known in what we are doing now. But besides this, we plan to focus on heavily deploying servers, NAS, 19-inch industrial computers, industrial power supplies and other applications as well as media centres, gaming power supplies and cases.

What do you do when you are not at work?

I enjoy gardening and often have a morning or afternoon coffee with family and friends.

Do you like gadgets?

Not really now, but more so when I was younger.

What did you want to be when you were younger?

An international businessman because I liked seeing them dressed up, talking about business and forming friendships as well as doing deals.

What is your biggest ambition?

To build Fortune Tec into a premium recognised brand manufacturer and supplier in Australia. I want to ensure all of our customers are able to make a reasonable profit despite the slim margin structures of the industry.