Acquire looks to cross the Tasman
- 16 June, 2004 08:00
Online Kiwi reseller, Acquire, is poised for a move into Australia as soon as it can find local partners.
Acquire director and co-owner, Simon Scott, sees the two economies merging together one day and is already preparing for that possibility.
Online operations mean the reseller does not hold stock, but is supplied from any one of the 94 distributors that serve the New Zealand market. Scott credits his company’s success on its transactional system built into the back of its website.
“We are totally e-commerce," he said. "It helps to be highly efficient in New Zealand. The market here is more aggressive than it is in Australia, with 3000 registered resellers serving a market of four million."
The business claims 14,000 registered users. Some 60 per cent of sales come from business orders, with the remainder from consumers using the company website.
Scott describes Acquire as a “Bricks and Clicks” operation because traditional telephone-based account managers back-up the website.
Acquire now plans to use this model in Australia, as the company already has a local director on standby until a local launch becomes feasible.
Scott said he would like to partner with an existing Australian reseller lacking online capabilities or a service-focused organisation.
“Australia is a great opportunity for us," he said. "Our corporate world doesn’t see the world as countries and our larger New Zealand competitors don’t seem to do the trans-Tasman thing really well."