Kingston pushes memory upgrades with Vista
- 08 November, 2006 09:22
Memory maker, Kingston Technology, is touting the arrival of the RAM-intensive Windows Vista operating system as an add-on opportunity for whitebox builders in the New Year.
Although Microsoft is suggesting that its new OS will work with as little as 512MB of RAM, a wide range of hardware and software vendors, including Kingston, are suggesting 1GB - 2GB of RAM will be a better option for the majority of users.
Vista will also be the first operating system to utilise flash devices as virtual memory.
"As far as the channel's concerned, there are great upgrades and value-add opportunities when Vista comes out," Kingston regional manager, Marites Bairstow, said. "For starters, there are a number of memory-related features in Vista, like its SuperFetch memory management technology and ReadyBoost, which allow you to use flash memory to enhance performance."
Bairstow said Kingston resellers were well placed to sell traditional RAM as well as flash memory drives and cards.
"If a system has used all its internal expansion slots, it's easy to boost memory with a flash drive under Vista," she said. "Flash is also a good alternative for businesses which lack the expertise to install RAM."
Kingston has been taking part in Microsoft's month-long Microsoft Ready Summit where it has been preaching the same messages to corporate users.
While she wouldn't admit that Kingston was on a push to gain more resellers, Bairstow said its local distributors - particularly its whitebox-oriented partners including Synnex and Avnet - were gearing up for increased business in the New Year, thanks to Vista.