Alvarion spies Australian distributors
- 13 June, 2006 11:42
Israeli-based wireless vendor, Alvarion, is on the hunt for a handful of clued-in distributors to stock its unlicensed range of broadband wireless access systems.
The company has launched a new range of its Breeze wireless customer premise equipment for wide-area deployments.
APAC director of distribution, Moshe Bader, has been in the country for the past week looking for suitable partners to bring the Breeze family of products to Australian shores.
Although Alvarion already had two Australian distributors, the vendor wanted to appoint another west coast and two east coast distributors, he said.
"We have started to search for distributors but it's been difficult to find someone who is one hundred per cent behind us," he said. "The two distributors we have at the moment are more integrators than distributors and we need someone who really knows our products and the market."
Bader said criteria for a distributor included financial stability, the ability to maintain inventory and training across its product set.
"Most important of all, they should have their own database of resellers and system integrators," he said.
Alvarion has deployed its products in over 150 countries and has over two million customers worldwide. It is in the process of establishing an APAC headquarters in Singapore and expects it to be finalised by August.
"Although we control 30 per cent of the global Wimax market, APAC is a weak link for us and we're determined to fix it," Bader said. "We have had a problem with our Australian presence because we have not been represented here."