Ingram unveils technical lab

Ingram Micro has unveiled a new technical lab facility for partners showcasing its enterprise products.

Housed at the broad-based distributor's headquarters in the Sydney suburb of Rosebery, the room contains about $750,000 of technology jointly funded by the distributor and its vendor partners.

It is dominated by equipment from the project's major sponsor, HP, including Linux and Unix server arrays, storage sub systems and tape libraries.

Rapid blade server deployment, high availability and data management, virtualisation, email archival and retrieval, SSL remote access and wide area file services can also be demonstrated at the facility.

Complementary vendor partners on display include VMware, Symantec, F5, Brocade, Kingston and APC.

Ingram's enterprise business manager, Stuart Ellis, said resellers could use the lab to train staff or bring end-users in to see proof of concept demonstrations and test their applications.

"My message to partners is that they should use this resource like it was their own," he said. "It can help them to achieve greater penetration into an account without additional cost."

The facility is closely aligned with the distributor's Enterprise Technology Solutions (ETS) division, which was created under the Tech Pacific banner a couple of years ago to help it tap into the higher margins that are associated with complex solutions.

The merger had been good for ETS, according to Ellis, because Ingram had been strong in enterprise software while Tech Pac was the dominant infrastructure player in the market.

He said he hoped the facility would help to cement its credibility as a value distribution player.

"Partners engage us to help them design and scope more complex solutions that apply technology to specific business issues," Ellis said. "We can help resellers to identify up-selling and cross-selling opportunities."