Prion secures Intel, plans integration arm

Melbourne-based hardware distributor Prion Technology added Intel to its networking portfolio last Friday, with one eye on attractive profit margins and the other on a potential network integration business.

Prion now joins Tech Pacific in Intel's distribution stable and, according to the managing director Michael Bosnar, the venture will increase Prion's exposure among the biggest customer base in Australia - small-to-medium businesses.

Intel's portfolio of workgroup networking products fits nicely with Prion's other networking lines from the likes of Hewlett-Packard and Compaq, according to Bosnar. "This gives us the green light to now fully commit to pumping resources into technical support and consultancy services and assist our resellers in building strong SME relationships," Bosnar said.

Prion's distribution deal with Intel comes hot on the heels of arch rival CHA's acquisition Citrix distributor Attsoft last week. Interestingly, both Prion and CHA are purporting it's time to make some serious margins on future networking solutions.

CHA has recognised the immense potential of the Citrix-dominated thin client market and has already aired its intention to provide a raft of value-added services for the software.

But can Intel's workgroup networking kit offer a similar shot in the arm to Prion? Some industry observers suggest that if Prion can also secure an integration niche for itself it may just keep the likes of Ingram Micro at bay.