Sirius continues Asian push with Hypertec reseller deal

Modem maker Sirius Technologies strengthened its channel drive into the Asian market this week with the announcement that Hypertec will resell its NetComm range of communications products throughout Australia, New Zealand and numerous Southeast Asian countries.

The partnership with Hypertec, which already resells its own products in Singapore, Malaysia, Hong Kong, Thailand, India and Indonesia, follows multimillion dollar joint distribution deals that Sirius has secured in China and the Czech Republic in recent months.

In May this year, Sirius signed a three-month $1.2 million deal to export its Banksia Wave modems into China. According to Sirius' managing director, David Stewart, that export deal could potentially be worth in the vicinity of $5 million by mid-1999.

Meanwhile, Hypertec officials have earmarked the Sirius distribution deal as a potential $3-4 million revenue raiser in its first year of operation. With Sirius on board, Hypertec resellers can now offer NetComm remote access products along with Hypertec's existing HyperRam memory, HyperRace processor upgrade and HyperNet network adapter products.

For Hypertec's managing director, Colin Lillywhite, the Sirius partnership expands the product offerings available to its resellers.

"We have invested substantially in the services that we provide for our resellers and are pleased to have the opportunity to capitalise on this investment by marketing quality Australian products via our channel."

According to Lillywhite, Hypertec is contracted to market the NetComm products for two years and he holds strong hopes that it will develop into a long-term strategic partnership for Hypertec.