Reboot gives new lease on services

Reboot PC Logistics has gone on the expansion trail, announcing plans to take its second-hand PC assets business national.

The vendor opened its second office and warehouse in Melbourne this week.

General manager, Alex Rogers, said the 1000sqm space would be used to provide direct services to its PC leasing and systems integration customer base. It had also hired two new business development managers to oversee sales.

"Our eventual aim is to have operations in all state capital cities in Australia," he said. "The reason for this is that while we plan to maintain a main pricing area in Sydney, the focus of our business has changed from selling assets to services. So we need local representation."

Reboot was now looking into locations in Canberra and Brisbane, Rogers said.

The company was also interested in hearing from potential channel partners in Tasmania, the Northern Territory and WA to launch joint facilities, he said.

Reboot's primary business model is to refurbish and resell end of lease PC assets. The vendor is owned by Macquarie Bank.

Rogers said increasing corporate concerns on how to dispose of IT equipment had prompted the vendor to build up a range of services addressing the complete lifecycle of PCs.

"People don't know what to do with this equipment," he said. "There are legal risks with getting rid of assets. The original owner could be prosecuted for exporting this waste illegally".

The vendor is also working with the Australian Information Industry Association and the Department of Environmental Services to comment on future legislation addressing how to dispose of PC waste, Rogers said.

In the last 12 months, Reboot has grown sales from 70,000 pieces to over 100,000 pieces.

Rogers said about 60 per cent of these had stemmed from new relationships struck with overseas resellers.

The company had also experienced a boost across its Australian reseller base, with numbers increasing from 12 last year to 42.

To help dealers gain better access to its depository of stock, Reboot had introduced a new online system providing information on goods and allowing partners to reserve products at any time.

This would be tied into its online payment gateway in the next three months to give dealers a more streamlined buying process, he said.