Harvey Norman partners with Telstra

Harvey Norman and Telstra have signed a three-year deal that will see the retail giant distributing post-paid mobile services.

Harvey Norman director, John Slack-Smith, said the retailer had been looking to establish and develop partnerships that supported its drive to be the predominant technology retailer in Australia.

“Telstra is one of Australia’s leading companies with a strong market position in the post-paid mobile industry,” he said. “[Telstra’s] product offerings and vision for the future can only improve the position of Harvey Norman with our customers.”

The deal is seen by Telstra as an initiative to expand its nationwide and distribution network. It will increase Telstra’s customer reach in metropolitan and regional areas by about 140 outlets, making a total of 4800.

Telstra’s chief of retail and distribution, Greg Willis, said the inclusion of Harvey Norman as a retail channel for post-paid mobiles would contribute to growth, help increase market share and add to the telcos strong dealer and retailer network.

“This partnership enables Telstra to leverage Harvey Norman's retail expertise and their staff's specialist knowledge of existing Telstra products and services,” he said.

“Harvey Norman already sells Telstra broadband, fixed line and pre-paid mobile products and this additional agreement will benefit both companies and, more importantly, our customers.”