AAPT signs retail channel partnership
- 31 July, 2003 07:34
AAPT has signed an agreement with the Dick Smith Electronics Group that will make the retailer its major channel partner for pre-paid mobile sales offers.
AAPT’s mobile retail market will be expanded across Australia by a further 366 stores, including 200 Dick Smith outlets.
General manager of AAPT’s Consumer Division, Brett Chenoweth, said using Dick Smith as the major retailer would aid in driving brand awareness for the telco.
“By aligning with one of Australia’s most prominent retailers in the consumer technology market, AAPT can significantly strengthen its presence in the pre-paid mobile space and cement its position as a true alternative provider to the incumbent mobile operators,” he said.
“Dick Smith gives us a single point of contact and distribution to a number of other major retailers such as Tandy and Powerhouse stores.”
The general manager of its sales and distribution division, Andre May, told ARN the relationship with Dick Smith would allow AAPT to compete with other pre-paid carriers.
“The channel relationship with Dick Smith has come after lengthy discussions with a number of mobile plan retailers,” he said. “This relationship will be a satisfactory way to establish the platform for further growth and development.”
AAPT has been in discussions with mass merchant retailer, Harvey Norman, and telecommunications distributor, Cellnet, for further rollout of its products.
The telco has moved from reselling Vodafone pre-paid products, to producing its own range of solutions.
May said the strengthening of channel relationships would be monitored closely over the next few months as the telco looked to expand its retail market in the near future.
“We are very excited with the new Dick Smith deal and it is a great step forward in terms of expanding presence in the consumer market,” he said.