Simms steers resellers online

There's little doubt that 2004 will be the year of e-commerce for memory distributor, Simms International, which has unveiled a raft of changes aimed at migrating its resellers to B2B.

However, the company is also keen to ensure that the move towards e-trading doesn't distance it from customers. With that in mind, Simms’ new website greeted resellers with a picture and contact details of their account managers when they logged in, managing director, Danny Moore, said.

Simms has also beefed up the functionality of its website.

The distributor has added catalogue browsing facility along with other back-end facilities to encourage resellers to embrace the electronic supply chain model, Moore said.

The distributor now offers fully integrated electronic purchasing, and back order and stock management online.

Resellers were typically reluctant to hold stock in a volatile market such as memory, but by managing inventory for resellers electronically, lead time could be reduced by a day, Moore said.

After using Navision’s ERP for four years, he said the investment was beginning to pay off.

“Currently seven per cent of our total business is online," Moore said. "We expect this will increase with the increased functionality of the website.”

“I envisage we’ll have at least three relationships on board by the end of the year,” he said.