PureMessage anti-spam taking off for Sophos

Sophos has just inked its first local corporate installation for PureMessage, the anti-spam product it acquired last year. The vendor is riding the anti-spam wave with the appointment of several tier one resellers.

Kicking off what the vendor hopes will be a big year for its anti-spam product, Sophos yesterday inked a deal to install PureMessage into a large corporate service provider. While declining to reveal the company’s name, sales director, David Higgins, said the deal had the potential to roll out across 10,000 seats.

“They’re looking to provide a managed anti-spam service,” Higgins said.

PureMessage had hit the ground running in Australia, about four months after Sophos had acquired its Canadian creator, ActiveState, he said.

The prospect of diversifying beyond the mature anti-virus offering into the younger anti-spam market had helped Sophos recruit several new TI partners, Higgins said.

Volante signed in December, followed by Commander in January. They would help target the corporate and government market, he said.

While the current incarnation of PureMessage was suited to large enterprises of 500 seats upwards, April would see a new version geared towards the mid-market, he said. The company was keen to find resellers able to tackle the corporate and government opportunities offered by PureMessage, and that geographic coverage of WA and SA would also be a boon.

Sophos had lured ActiveState’s top salesperson, Chris Brown, to join the Australian operation and kickstart the product locally, Higgins said. Brown arrived from Canada in January.

Sophos would begin training and certification for PureMessage over the next couple of weeks, marketing manager, Roshantha Pillay, said.

It expected to offer the first of its local partner conferences in July, she said.

They would be run at a state level.

Sophos managing director, Rob Forsyth, was in New Zealand last week to hire the country’s first territory manager. The appointment reflected the region’s growing importance, Higgins said.

NZ had been managed out of Sydney until now.