Switching market caught in CrossFire

Olicom's entry into the switching market will beat its competitors on price performance, according to sales support manager for Asia, Thomas Jorgensen.

"Mainly we're going for the best price/performance, that's the eternal Olicom goal," said Jorgensen. "Performance we have through our token ring technology and drivers, and price because of our lean organisation." Olicom's new CrossFire switching range starts with a token ring switch, and will be followed by an Ethernet switch in October and an ATM switch next year.

Apart from full duplex, switching is the option for token ring users looking for greater bandwidth on their existing networks, says Jorgensen. "The problem with token ring is there's no natural way to get high speeds on your network, because you're stuck with 16Mbit/sec. For an Ethernet customer they can move in 100Mbit/sec Ethernet, but for most token ring customers that have to get higher bandwidth, the only way to do it today is with switching.

"ATM is regarded right now as the next step for token ring customers. I don't think we're going to see any token ring customers going to Ethernet."

Olicom itself is experiencing good times, recently posting net revenues of $US40.3 million for the second quarter ended 30 June, up 34 per cent from the same period last year.