Today Queensland, tomorrow the world

Queensland retail chain Software Today is continuing its growth spurt, with plans to step outside its home State for the first time by opening a Northern Territory outlet.

Based in a new shopping centre being built in Darwin, it will be the 17th retail centre for the chain when it opens its doors in November.

Since opening its first store last September, Software Today has set up 10 shops in southeast Queensland. Its growth has been built on the back of a low-key sales approach to mum-and-dad browsers in shopping centre locales.

Its continuing expansions into North Queensland and the Northern Territory will see another seven stores open in the next three to four months, said general manager Paul Flory.

"We were approached by a number of shopping centres in the north and after researching their regions, found their retail software markets were extremely under-serviced," he said.

Besides Darwin, stores are opening in the regional centres of Rockhampton, Townsville, Mackay and Cairns plus two near Brisbane.

Software Today staff numbers now stand at around 80 and two regional managers have been appointed.

The software retailer has recently extended its product line to embrace the Velocity family of PCs made by sister company OK Technologies.

Ordinary householders with PCs and access to the Internet were demanding the latest in information technology, Flory said. That was raising the bar for retailers in terms of product quality and the provision of experienced staff able to answer complex questions.