Online tool turns Web sites into businesses

Internet commerce player Open Market introduced a new release of its successful software package, Transact, last week.

Transact 4 is the "industry's only packaged enterprise application software for business-critical Internet operations", according to Open Market officials.

Open Market's Asia Pacific regional sales director, Paul Bunn, said too many businesses took the approach of developing their own Internet commerce suite, instead of adapting an existing program.

He said Transact 4 has a completely adaptable interface, so users can make each page appear exactly how they want it, instead of being trapped into using templates.

"While everyone else has been focusing on the sales and marketing side of business on the Web we're the only company with a product that answers the question now being asked by companies of all sizes around the globe: 'How do I turn my great Web site and the buyers it's attracting into a business?'," Bunn said.

Transact 4 features a range of new tools, but above all, it is available in modules for the first time. The product should ship by April.