AMD takes aim at corporate desktops
- 04 September, 1998 13:52
With cracks slowly starting to appear in Intel's processor strategy, Advanced Micro Devices (AMD) this week made its play for the lucrative corporate desktop PC market.
Five of the world's top 10 PC vendors are already marketing consumer PCs powered by AMD's K6 or K6-2 processors. That will give AMD the "mind share" that should help it to repeat the feat in the business PC market, where it is only slowly gaining acceptance, said Michael Steele, product marketing manager in AMD's computation products group.
To date, however, top-tier vendors have based their business PC offerings on Intel processors and Steele admitted that winning at least one or two marquee-name customers is a must if AMD wants to conquer corporate desktops.
IBM, for example, recently said that it will use the new 350MHz K6-2 processor in an Aptiva PC aimed at consumers, but announced no plans for a corporate model.
AMD is scheduled to introduce several speedier iterations of the K6-2 over the next six months, followed by the next-generation K7 later in next year's first half.
Beginning in this year's fourth quarter, AMD will start shipping a faster 400MHz version of the chip, followed by an even speedier 450MHz model early next year, Steele said.