Retailer system towers over Internet threat
- 02 December, 1998 13:20
Claiming to give small operators an opportunity to combat any impact e-commerce may be having on small business, Victorian developer, Tower Systems released its computerised point-of-sale (POS) software solution for retailers at the huge Comdex trade show last month.
It is the opinion of Mark Fletcher, chief executive officer, Tower Systems, that despite the prophecies of doomsayers, there will be a future for smaller retailers who are not ready for doing business on the Internet.
"Smaller independent retailers have been forgotten by software companies as they scramble to get on the Internet bandwagon," said Fletcher. "Our focus is still the physical marketplace, a place where small business continues to struggle every day and a place where infrastructure support is not readily available."
The difference between the Tower Systems product, known as Retailer, and others is that it concentrates on measurement points that are at the core of profitability for small retailers. This includes return on investment, return on floor space, return by supplier and return by department and/or category.
"Retailer delivers the tools that small retailers need to meet the challenges of today like smart ordering, smart product placement and smart up-selling. Through being able to generate powerful custom reports, these are tools which will help businesses focus on what is working in their retail shop," said Fletcher.
"To compete with rising Net-based retail, retailers need to be smarter and more flexible in the way they run their business."
Capable of being run from any PC, Retailer turns it into a cash register and a retail management tool. Meanwhile, to ensure it fully understood what is involved in setting a business up to run on Retailer and to deliver on its promises, Tower Systems actually went out and bought a two-outlet business in Melbourne.
The company paid close to $1 million for a newsagency and Tattslotto outlet at Forest Hill in Melbourne's north-east. The exercise has apparently been very successful in gaining retailers' point of view and in improving the profitability of the business.