ARN

BBF

BBF

BASED IN: Melbourne, Victoria.

BRANCH: NSW

BRANDS: ATI Technology, Banksia Technologies, Cherry Australia, OKI, Giga-Byte Technology, Kodak, LG Electronics, NovaStor, Sony, SOLA, WistekBBF prides itself on being Australian, and attempts to assume all the characteristics that go along with the national identity.

"Our success comes down to us being an honest distributor that doesn't chop and change its product range all the time," said Ron Jarvis, sales manager for BBF.

Basing itself on a purely dealer-based model, the Melbourne distributor attempts to differentiate itself from the intense competition, especially multi- national distributors, by offering reliable and innovative services.