PACK O' FILES
- 08 December, 1999 12:56
In what has been dubbed `Packer's List', the biggest known data warehouse of its type in Australia, is getting its finishing touches.
And if you've ever given your name to a financial organisation, a retailer, post office or just the electoral office, you're most likely on Packer's List.
In fact the list is believed to include details of more than 15 million Australians.
The list has been created by a joint operation of Kerry Packer's Publishing and Broadcasting Ltd (PBL) and US company Acxiom. The list is understood to include details about credit and finances, shopping and other `useful marketing information'.
More information enhancing the list is expected to be provided by PBL-linked companies including ACP, Channel Nine, ninemsn, Crown Casino and Ticketek.
According to a Tabloid source, Packer's List will be operational as early as Christmas. It is based on a similar Acxiom database operating in the US and containing information on 95 per cent of Americans, and is expected to grow in size and complexity.
News of the data warehouse has raised the hackles of Australian consumers over privacy issues.
Malcolm Crompton, federal privacy commissioner, said more questions regarding plans for the database needed to be answered.
`There is no question that data warehouses, especially ones in the US, have done the wrong thing - there's no question that it happens,' Crompton said.
`I'm saying I wouldn't have a clue [about Acxiom] yet.'