eServ hits the reinvention button (print edition)
- 15 December, 1999 12:56
Systems integrator eServ has reinvented itself for the second time this year and has rebranded itself an "Internet integration" company.
Ian Buddery, eServ's managing director, said the company would continue to use the name eServ, but would provide both network and systems integration services to its existing 300 enterprise-level customers.
He said the transition process would take three years, but added that the company did not plan to increase its customer base over that time.
"The issue will be finding the resources to meet existing demand."
Buddery said 90 per cent of eServ's original customer relationships had remained intact since the company started nine years ago as Sun Direct.
The company's virtually exclusive channel partnering with Sun and Cisco would also remain intact.
Buddery said the decision to change the company model followed an eServ-funded investigation into the systems and networking needs of enterprises by independent research firm Sweeney & Associates.
The investigation showed businesses were investing in separate accounts for systems and network integration, and that most corporates had implemented Internet use "from the desktop PC up" rather than initial integration of the Internet with company infrastructure, he added.
With eServ expected to achieve revenues of $32 million for this year, Buddery said the new service will see the company achieve revenues of around $100 million for 2000-2001.
By Byron Kaye