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Camtech alliance links web, call centres

Camtech alliance links web, call centres

Developers, solutions providers and integrators can now link their customers' commercial Web projects to a call centre support, following an alliance between Camtech and Link Telecommunication.

From July this year, customers who are reluctant to transmit credit card details over the Web will be able to click a button on the site and complete the transaction by phone.

What this means is that channel companies will be able to build dual payment options into the solutions they are building while incorporating Camtech's secure online payment gateway with 24 x 7 call centre support from Link.

"Merchants don't always have the funds to set up the sort of 24 x 4 human support required for an effective online trading site," says Martin Bill of Link Telecommunications.

This initiative provides a powerful tool for the Camtech reseller channel, which will be able to package and price the Link provided service as part of their total solution.

The Internet is about choice, says Camtech group sales and marketing manager, Andrew Weller. "We are offering consumers the choice about whether to place an order via the Web or via a telephone set. In the end it is up to the consumer, so we're just making it easy for Camtech channel partners and merchants to offer that choice." The initiative will also overcome the high drop-off rates experienced on commercial Web sites when consumers fail to complete a transaction.

In time the Link facility may also provide technical support to Camtech and its channel partners, and a 24 x 7 multilingual help desk for consumers. Martin Bill says this will "enable Camtech to grow rapidly through the scalability of the resource while guaranteeing channel partners first level help at a low cost and uniform service all day, every day".


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