Online systems integrator Camtech has revealed plans to equip its payment gateway service with digital certificate authentication in a bid to reassure consumers about the safety of online purchases.
Camtech hosted its inaugural partnership conference, "Making It Pay", in Cairns earlier this month, focusing on addressing channel partner concerns regarding best practice and profitability in the e-commerce sector.
Camtech's current focus is on kick-starting the uptake of digital certificates, and increasing the number of sites where they can be used.
These digital certificates contain encrypted identification issued to individual consumers by an authority, such as a bank. The certificates are stored in e-wallets that are virtual versions of the wallets normally carried around in your back pocket. The e-wallet framework is designed to enable cardholders to securely pass their purchase information - including financial, shipping, billing and identification details - to a merchant site. e-wallets can be customised to contain photos, and information such as telephone numbers and birthdays. Although e-wallets are already available, Camtech believes they lack a critical mass of distribution, a factor that it hopes to remedy through its digital certificate initiative.
According to Andrew Waller, Camtech group sales and marketing manager, resellers will not be required to directly promote the uptake of e-wallets. Waller envisages that the digital certificates will be issued through financial institutions to already existing credit card clients. Customers are not bound to specific credit card issuers, as the e-wallet framework allows for any number of different cards to be used.
Waller describes consumer concern about security as the single biggest impediment to major growth in online purchasing. "Put simply, the biggest concern of merchants is that people aren't using their credit cards on the Net and that's holding back the growth of e-commerce."
Ultimately, Camtech aims to establish the necessary infrastructure for channel partners to increase the value of the solutions they can offer to e-commerce players. The company intends to do this through improving the functionality of payment options, and of course, targeting consumer confidence by tying online purchases to modes of purchase consumers feel safe using.
According to Waller, competing with offshore consumer Web sites essentially means providing consumers with comparable options. To this extent Camtech intends to set up a network of partnerships of online providers, allowing newcomers to gain ready access to infrastructure and capabilities offered by off shore online e-commerce sites.
Camtech resellers can obtain training through partner programs. Channel partner programs have already been established with 135 participants representing a wide range of industries undertaking the e-wallet training and certification process.