In the lead-up to its planned IPO later this year, Australian-based NetPoint is conducting a reseller drive.
The company is aiming its recruitment campaign at VARs with a track record in marketing Web-centric applications and experience in specific vertical markets such as finance, manufacturing/distribution, government, human resource management and marketing communications. NetPoint channel manager Gary Mink said the selection process would largely depend on the resellers' "capacity to develop and sell Web-enabled vertical market applications using our rapid application development (RAD) tools".
NetPoint's product line is focused around a RAD Web site development framework called Forty-Two, for which it holds the international copyright. Mink describes the product as able "to manage, design, develop, and deploy sophisticated Web-based e-business and other intranet-supported applications without extensive IT department support".
The technology is aimed at sidestepping the need for Web site and intranet content managers, therefore significantly reducing the cost of IT maintenance. At this stage NetPoint does not provide formal certification related to Forty-Two, although company sources claim that it is possible to learn the implementation of the software in one sitting. According to Mink, NetPoint's reseller support and training program has a focus on sales and marketing techniques.
The company is currently relying on a distribution network of independent sales agents, which has established a customer base including Optus, Rail Services Australia, Pioneer Concrete and Mercantile Mutual. The company is aggressively promoting its reseller drive, focusing on the minimal training required to promote the software.
Mink said Forty-Two's capabilities can be enhanced through a series of off-the-shelf Web-based business applications such as SalesPoint, a sales management and tracking application, and DataPoint, a survey, data collection and training support application. When used in conjunction with Forty-Two, these applications automatically take on the look and feel of the initial site.