BCN Technology chases Net revenues

BCN Technology chases Net revenues

Local distributor BCN Technology plans to double its operations in the coming year with the help of a B2B e-commerce solution which allows its reseller partners to order over the Internet.

BCN, which has invested more than $500,000 in the project, predicts the solution will help stimulate revenue growth in the future.

"We estimate we have undergone a 15 to 20 per cent growth over the last 12 months, but once the site is up and running that will probably increase to 30-50 per cent," said BCN marketing manager Maxim Bolkovsky.

"Over the past year we have been looking at developing an e-commerce site for the company, not only to sell on the Internet but also to offer solutions for our business partners.

"The difference is our solution will be an Internet, intranet and extranet all in one, so our partners can monitor whether a product is in stock, when it is coming in, and how long it will take - all in real-time. Our partners will see everything they need to do business."

The site will launch in July. Bolkovsky explained the company wanted more than just a standard e-commerce solution - it wanted a system that both its business partners and retail customers could use as a tool. He said the system would also make it easier for the company to expand its interstate operations.

BCN currently operates warehouses in NSW, Victoria and Queensland and hopes to expand into Tasmania, South Australia and Western Australia by the end of the year.

"We have grown from the ground up and our revenue is now around the $60 to $70 million mark. We think this solution will definitely help the business grow - our partners will want to deal with us on a constant basis because we are taking care of them as a virtual warehouse. It is a great business-to-business solution," said Bolkovsky.

The system will also allow staff to log in remotely and enter an order, check pricing, or update news and marketing information.

"So it is easy to create offices in other states. You don't have heavy overheads straight away."

Bolkovsky claims the system will eliminate bottleneck between front- and back-end operations because it has developed its systems at the same time.

"We are mirroring the software we currently use, so the bottleneck is not going to be there. We are using the successful business model in our e-solution, not changing the structure of the company, just evolving into e-commerce in a different sort of way.

BCN will also be able to host its partners' business solutions.

"They get the benefits because we let our partners use our back-end operations. It makes it easier for customers to deal with them and they are not outlaying a lot of money," said Bolkovsky.

BCN Technology is a distributor of Sony, Epson, ClipperPro, Honeywell, Leadtek, LG, NEC, Netcomm, Banksia, PC Partner and Supermicro products. It also represents Canon, Quantum, Iomega and Matrox.

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