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Bullant launches products, puts partners on hold

Bullant launches products, puts partners on hold

Local startup internet software developer Bullant Technology has put its partner program on hold briefly while it finalises a $US21 million capital raising fund and forms key strategic alliances.

The company, which was recently selected for an Austrade Silicon Valley eBusiness Mission, is in the "very early stages" of forming a partnership program which will include distributors, web developers, application developers and integrators.

Vicki Forrest, Bullant's VP of marketing, admitted that the partner program had taken a back seat to the company's plans to raise funds and form strategic alliances with international players, but said that partnerships with small local players will be a "very substantial" part of Bullant's entry into the marketplace.

"We are not in the business of developing applications (but) we envisage there will be great opportunities for companies who are in that business," Forrest said.

Forrest said some initial discussions are underway, but the company has been focused on finding customers who can showcase the use of Bullant's technology at next month's Internet World.

Additionally, forming strategic alliances is a "very critical "part of Bullant's launch in Australia and, more importantly, internationally and in the US later this year, she said. The company is currently in discussions with companies such as Sun Microsystems and Intel.

"We know we can't do it alone . . . we must have key international players in the three main areas of hardware, wireless and telecommunications, and content provision," she said. "However, we are very happy to talk with all sorts of developers. In fact we think the smaller web developers will help us more, especially in Australia."

Bullant yesterday launched its first products after five years in the making: the Remote product, for devices such as mobile phones and PDAs; and the ZF Player for servers.

According to Robert Pieterse, Bullant's chief operating officer, the company provides technology to support concurrent internet users and a foundation upon which to build fast interactive web applications.

The company claims that by using Bullant's technology an application's server space can be reduced from 600MB to 4MB, reducing download times and increasing response times.

Pieterse said the company expects its technology to be adopted by business-to-business companies, web developers and application developers who will use the software to build applications.

According to Pieterse, Bullant, which to date has already been supported by $10 million in angel funding, expects to complete its largest round of investment by mid-June.

The company needs the $US21million investment injection in the next round of funding to launch internationally and list on the Nasdaq further down the track, he said.

Bullant's Builder technology, providing software for developers to build applications, can be downloaded free from http://www.bullant.com.


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