Having merged and launched an IPO, call centre specialists Planwell Technologies and CTI Communications are well on the way to an ASX listing, with June 22 slated as the most likely date for a market debut.
According to Planwell's managing director, Matthew Barnier, its help desk, CRM and customer services core competencies provided a perfect complement to the telephony/IVR systems focus of CTI. In union they will be delivering call centre solutions to markets in Australia, New Zealand and Asia.
With a combined workforce of 45 and revenues of around $13 million annually, the float is aiming to land $5 million from the issuing of $1 shares. Barnier, who claimed to have earlier knocked back US acquisition suitors, is tipping an injection of as much as $8 million in investment funding from the exercise. He said the money will be used to take both companies' mainly Sydney operations first onto the national stage and then out into the wider world.
"Both companies are healthy with plenty of customers and growing revenues," Barnier said. "We had partnered on projects in the past and were both looking at ways to expand. To go national we needed capital. This seemed like the logical path to take.
"The market for total call centre solutions is huge. There were opportunities we were missing because we didn't have the size or the reach."
While admitting April's tech stock correction had "made our underwriters nervous", Barnier also said "we have already raised $4 million and expect we may become oversubscribed".
Barnier said solutions would be developed with products from a range of vendors. The combined entity holds key partner accreditation from Remedy and Microsoft and also resells from vendors such as Sun, HP, IBM, Oracle and Sybase.
Franklins' customer call centre was cited by Barnier as a key reference site, while other past projects include work on call centres for Ansett, Telstra, Aristocrat, Optus, Orange, Ericsson and Macquarie Bank.