Hoping to stop the spectre of global skill shortages and cash in on the expanding Internet recruitment scene, Monsterboard.com set up its eighth global site in Australia last week.
Taking advantage of a local affinity for the Internet Monsterboard.com.au will list 3000 jobs in its first week of existence. According to Marcel Legrand, vice president of development for TMP International, the company is aiming for a benchmark of around 10,000 by the third week.
"At the moment 50 per cent of job seekers go to print advertising first, 29 per cent to the Internet. Those figures will soon change in the Internet's favour," claims Legrand.
The Monsterboard, TMP, and Morgan & Banks alliance is attempting to proactively change the Internet's status as the number two player in recruitment. "Newspapers are our major competition. In response we have to make sure that Monsterboard.com.au is not just a job board but that it has enough content so it is a careers board from graduate to executive. We've made it interactive, based around chat features and a sense of community," explains Legrand.
Legrand summarises Monsterboard.com.au's advantages as "time, cost and quality -- the three elements all services are measured on." Being accessible seven days a week, 24 hours a day, and offering all of its services for free Legrand believes the first two criteria are easily met. It is the quality of service that has some critics wary of the new wave of recruitment tactics. "Of course there are things that technology can never replace; coaxing a passive job seeker, pre screening applicants and so on. But Monsterboard.com.au can access markets that traditional mediums are barred from. Instead of being worried about the "brain drain", Australia should be optimistic that it can attract people from all over the world," Legrand said.
Monsterboard.com.au is doing the hard sell, taking out advertisements in conjunction with Star Wars: Episode One; The Phantom Menace in a bid to create a strong brand name. "We are so bullish on Australia. They have weathered the Asian financial crisis really well and in about seven months time there will be a consolidation of the recruitment industry from about 70 small sites and four really good sites. We want to be ready for that," Legrand said.
Not content to simply snap up companies in Australia, Monsterboard.com.au will attempt to expand into regional centres such as Singapore, Japan and Hong Kong, according to Legrand.
The arrival in Australia in six months of what Legrand describes as "something that will rock this country", is all part of Monsterboard's mysterious plan to change the face of recruitment and the nature of job seeking.