Toshiba's Electronic Imaging Division (EID) will restructure its distribution strategy, appointing Adelaide-based Copyworld to distribute its range of photocopiers, printers and fax machines in the Perth marketplace.
As part of a joint venture between the companies will extend its operations into Western Australia. Toshiba's direct branch in Perth will become its exclusive reseller, under the Copyworld banner.
Toshiba EID's general manager, Terry Walker, said the restructure was about utilising "available resources".
"This restructure will also ensure that Toshiba EID is able to increase its commitment and efforts in the Sydney, Melbourne and ACT markets," he said.
Copyworld, which claims to be South Australia's largest supplier of office equipment, has been the sole supplier of Toshiba office products in Adelaide since it opened in 1984.