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Hutchison launches full CDMA service

Hutchison launches full CDMA service

Hutchison Telecommunications will begin selling its full CDMA service, comprising local and mobile telephony, in Sydney and Melbourne next week.

The organisation has already been selling the local telephony component of the offering in Sydney since December last year and in Melbourne since January.

Known as Orange One, the service will use Hutchison's own CDMA network which is in the final stages of being completed.

Hutchison currently resells GSM and CDMA services from Optus and Telstra.

According to Melina Reed, public affairs national manager, Orange, Hutchison is hoping to tap into a new market of customers who require a second or third phone line in the home as well as a mobile phone.

"Using CDMA technology, Hutchison has created a network around a customer's premise for local (priced) calls (using a CDMA handset) . . . when a customer moves outside the local zone, the CDMA network reverts to mobile charges," she said.

Reed was unable to reveal how many customers are already using Hutchison's local telephony service, but she said those customers would be the first market targeted for the full service.

Following a massive door-to-door campaign which begins next week, Reed said Hutchison will engage its existing sales channel, including dealers and direct fulfilment to market the full service. In addition, new retail partners will be introduced.

Reed said that a marketing blitz will begin mid-year. Pricing for the full service will be released next week.


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