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Hitachi swamped with DVD orders

Hitachi swamped with DVD orders

Electronics giant Hitachi's local operation has reported a 30 per cent growth in its information and multimedia division during the year from March 1999 to April 2000.

The news comes after subsidiary Hitachi Data Systems on Friday revealed it would sack 600 staff worldwide in a major restructuring exercise.

Hitachi's results came on the back of "higher than expected demand for DVD drives and display devices", according to the company.

"Frankly, we underestimated the enormous demand from computer assemblers in this country for DVD, and as the market leader we are being swamped with orders," said Hitachi Australia's general manager, Bernhard Kotarski.

"Also, the fact that DVD RAM disks can now be read in a DVD ROM has seen the market for these as removable storage devices blossom."

Kotarski also reported a 50 per cent sales growth in the monitor arena with particularly strong results from the 19 inch and larger size products as well as flat-panel display models distributed by Agate Technology.


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