Ex-Ingram honcho prepares new life

Ex-Ingram honcho prepares new life

Former Ingram Micro executive Braham Shnider is preparing to launch his new adventure, e-Exchange, an online IT products and services exchange specifically designed for the sits between the buyer and seller -- in the channel's case between the distributor and reseller -- to facilitate sales and foster an online trading community. "It's a trade only exchange, the end user does not have access to the site," Shnider said.

The company's worldwide business bills itself as the world's first global, neutral market for IT products and peripherals complete with more than 2500 members from 50 countries and over 8000 products.e-Exchange is also believed to be considering a Nasdaq listing later this year.

The local version of e-Exchange will allow Australian and New Zealand distributors to reach resellers from a central site for online trading. One of the site's strongest business propositions, Shnider argues, is that resellers currently have no genuine economies of scale.

Resellers looking for the best deal on a certain product currently have to search individual distributor sites, instead of visiting a site like e-Exchange. As a result, Shnider is in the process of negotiating deals with many of Australia's distributors as the first step in establishing the business.

Shnider owns the Australian and New Zealand business, explaining he has used his own funding for the local startup.e-Exchange plans to officially launch its local operations on June 6, complete with seven staff. Financial details were not revealed.

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