Accounting software company Attaché has announced an alliance with Computer Hardware Australia to distribute its software package aimed at network applications in the SME market.
The company has launched a $2 million advertising campaign in its bid to promote the software and has begun recruiting resellers, who stand to benefit from profit margins and installations in the lead-up to the GST.
"Over recent months many resellers have been installing single PCs and basic, single-user accounting packages," said Attaché's managing director, Mike Rich. "It is difficult for them because it is not a great use of their skill set and there is very little ongoing business involved."
He said while there has been great frustration amongst resellers with single box systems, Attaché's Catapult software -- its new accounting package for networks in the SME market -- will revolutionise the arena by drawing the line between single user bookkeeping software and networked solutions.
"By putting network systems into progressive smaller businesses, resellers have the opportunity to make serious money, because not only are they making margins of around 20 per cent, but there's the opportunity to upgrade and install hardware at the same time."
Rich maintains that rather than taking on recognised names such as MYOB and Quicken, Catapult provides the bridge between single box systems and large, expensive network products.
Catapult, which costs $1995, allows three to 100 users to simultaneously access and use financial information. Attaché's alliance with CHA represents a completely different distribution strategy for the company, which employs 250 consultants Australia-wide. Attaché will also offer a MYOB data conversion service.