Digiland abandons Hitachi channel

Digiland abandons Hitachi channel


After only four months as Hitachi Australia's exclusive monitor distributor, Digiland has abandoned the relationship entirely due to pressure from its Singapore owners.

According to Dipak Kumar, assistant general manager for Hitachi, Digiland's parent company, GES, wanted the distributor to return its focus to its core products and competencies.

Consequently the two companies split in early December, though arrangements have only recently been finalised.

Before being appointed as Hitachi's monitor distributor, Digiland distributed Hitachi notebooks and LCD desktop PC's. This element of the relationship will also cease, said Kumar.

Hitachi intended the initial appointment to push it into the small and medium business space, whilst retaining larger corporate accounts as direct relationships.

Kumar believes this strategy has not been damaged by Digiland's withdrawal, although he was "disappointed" over the parting.

Kumar is tipping that Agate will take over the reins as Hitachi's national monitor distributor almost immediately, eventually focusing on DVD drives as well.

Agate will join smaller, local distributors such as Focal Point and IT Edge in Victoria and Diamond River in South Australia to strengthen Hitachi's position in the SME market.

"Agate has bought a few good ideas to the table and they showed a lot of commitment," said Kumar.

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