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Creative Labs finalising channel

Creative Labs finalising channel

Creative Labs, the local subsidiary of SoundBlaster manufacturer Creative Technology, has managed to secure its NSW and Victorian distributors but is yet to finalise national arrangements.

In NSW Alepine Peripherals and Pioneer Computers will join the Creative ranks whilst in Victoria Multimedia Technology, ACS Computers and Quality Technology Distribution were named distributors.

"All these guys have their own particular niche. It's a good mix and will cover a very broad market," explained Nick Angelucci, managing director of Creative Labs.

It was a condition of each contract that the distributors take "at least the majority, preferably the entire range of Creative products" said Angelucci.

This system replaces the exclusive arrangement between Creative Technology and local distributor Creative Pacific.

Scheduled to announce its channel make up at its recent launch Creative Labs is still negotiating terms with the larger distributors.

"The bigger the distributor the harder it is to knock them down. Everyone wants to know exactly how much money they're going to make on this deal," said Angelucci.

He could not say when final agreements would be reached, but said it was really only the "fine print that needed sorting out."


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