Creative Labs finalising channel

Creative Labs finalising channel

Creative Labs, the local subsidiary of SoundBlaster manufacturer Creative Technology, has managed to secure its NSW and Victorian distributors but is yet to finalise national arrangements.

In NSW Alepine Peripherals and Pioneer Computers will join the Creative ranks whilst in Victoria Multimedia Technology, ACS Computers and Quality Technology Distribution were named distributors.

"All these guys have their own particular niche. It's a good mix and will cover a very broad market," explained Nick Angelucci, managing director of Creative Labs.

It was a condition of each contract that the distributors take "at least the majority, preferably the entire range of Creative products" said Angelucci.

This system replaces the exclusive arrangement between Creative Technology and local distributor Creative Pacific.

Scheduled to announce its channel make up at its recent launch Creative Labs is still negotiating terms with the larger distributors.

"The bigger the distributor the harder it is to knock them down. Everyone wants to know exactly how much money they're going to make on this deal," said Angelucci.

He could not say when final agreements would be reached, but said it was really only the "fine print that needed sorting out."

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.


ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Brand Post

Show Comments