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Canon focus on imaging

Canon focus on imaging

With sales of five million digital camera devices expected in the Australian market during 2004, Canon has announced the release of 31 new imaging products to make the most of the boom.

Nine inkjet printers based on its new Pixma printing platform, several new scanners, digital still, SLR and video cameras are all included in the launch.

Seeking to build on its success in the first half of 2004 - the company grew 8.6 per cent compared to the first half of 2003 - Canon Australia marketing manager, Stuart Poignand, said photo imaging had become the centre of the vendor's consumer strategy.

"People are taking more pictures than ever before and are printing more digital pictures at home," he said. "There are already about two million compact digital still cameras in Australian households."

Canon expects industry sales of 1.6 million digital still cameras, 40,000 digital SLRs and 320,000 digital video cameras this year, according to Poignand.

"If you add that to an expected three million camera phone sales it makes a total digital image capture market of about five million devices," he said.

Definitive proof of a jump in home printing, Poignand said, was a massive spike in inkjet photo paper sales, which had grown some 350 per cent year-on-year.

Poignand said the vendor would run a Pixma road show this month in capital cities and regional areas to drive demand and educate consumers on the possibilities of digital imaging. This would be combined with large-scale print and television promotions.

Canon will put out three bundle packs of a printer and digital still camera, along with cashback offers to encourage the channel to push the new range as an imaging solutions company.

Resellers could also look forward to additional revenue and customer visitations through increased consumables sales, Poignand said.


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