Centennial Software has announced the impending launch of its first formal partner program across Australia.
The program, scheduled for November,was part of major expansion plans to the company's global channel, Asia-Pacific regional manager, Phil Hare, said.
"Our commitment is to grow our global partner channel by 100 per cent in the next 12 months," he said. "The idea of the program is to structure the business for future growth by having parties that are committed to us."
However, Hare said it had more modest aspirations for its local 11-strong VAR channel.
"In Australia, our partner channel will always remain dynamic," he said. "But it will be a select channel consisting very good quality partners in key geographic regions."
The Centennial Partner Program will introduce three levels of accreditation for the company's reseller partners: Platinum, Gold and Authorised. Each tier would offer varying degrees of reseller discount on the company's product, including greater margin and differing access to sales, marketing and technical support, Hare said.
"The incentive is for each of our partners to go up a level and gain more support and margin," he said. "But at the same time, they need to make a commitment to us in terms technological and sales resources."
Staking further claim to a future driven by its partners, the company would also introduce Channel Councils through which resellers could act in a consultative capacity to provide feedback and development advice on Centennial's core-product, Discovery, Hare said.
With the market for network discovery tools booming, the company had also been pursuing opportunities through a direct OEM business, he said. "In Australia the OEM is very much an emerging market, but we're looking forward to considerable growth," he said. "We hope to have our traditional partner base and a reasonably sized OEM business too."