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Dialog bids to join the big boys

Dialog bids to join the big boys

Dialog Information Technology made a bid to become one of the top-tier integration and services companies last week, taking a 50 per cent stake in multimedia design house, ICE Media.

Bob Tisdall, director of Dialog, said the shareholding in ICE Media was a strategic investment after the company spent considerable time on the "acquisition trail".

He said the acquisitions were "because you can't grow at that pace only through natural growth, so it's a combination of growing as fast as we can and acquiring as well".

Because it operates around a number of business units with focused objectives, Tisdall believes the company will still react quickly in the market despite its size, as its decision-making is "pretty close to the client". Dialog has been steadily increasing its presence in Sydney and Melbourne.

Tisdall believes the ongoing challenge for IT companies is finding the right staff. "I think overall in the industry there is a great shortage of skilled people." Consequently, Dialog has approached recruiting staff by trying to build innovative packages, which Tisdall attributes as one of the reasons its staff turnover is well below the industry average.

Alan Key, Dialog's managing director, said the purchase of a shareholding in ICE Media was the next step in its strategic plan to position itself as a tier-one player in Australia's systems integration and IT services market.

"Our goals are to reach a turnover of $43 million and increase the number of Dialog employees around Australia to 440," he said. "This approach to growth enables Dialog to broaden its skills base, capabilities and number of employees while still remaining a privately owned Australian company."

The purchase of ICE Media follows Dialog's acquisitions of specialist labour hire/recruitment software company AXiOM, and Sydney-based IT services company Intrinsic Solutions.

The remaining 50 per cent of ICE Media will remain with the its founding managing director, Paul Campbell.


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