GreenGrocer thinks, therefore chooses Descartes

GreenGrocer thinks, therefore chooses Descartes

Online fruit and vegetable store is set to significantly cut delivery times after signing a deal with fulfilment systems developer Descartes.

GreenGrocer will use Descartes' DeliveryNet software to build an internet-based customer fulfilment network.

DeliveryNet combines mobile applications, wireless technology, route optimisation and web-based customer self-scheduling. The system is designed to help businesses deliver products more efficiently by working out the best way to get from A to B and maximising the amount of deliveries that can be completed on the way. It takes into account vehicle availability and capacity, destination, and traffic routes.

GreenGrocer CEO Douglas Carlson said customer service and order fulfilment were the key to the success of the web store. "Online customers are demanding. They want to know that when they place an order, they will get what they want, when they want it, no questions asked.

"In the end we chose Descartes' DeliveryNet because it allows us to optimise our delivery resources in real time. With this system, customers can be sure that GreenGrocer will deliver on time, every time they order," he said.

Meanwhile, GreenGrocer will expand its product range to include meat, seafood and poultry in the next two weeks. The Sydney-based startup will also add wine and organic food to the menu at the end of next month, according to GreenGrocer's operations manager, Barry McDonald. He said GreenGrocer's semi-prepared food products, which debuted on the site last week, had been added to the shopping lists of 40 per cent of the company's regular customers.

GreenGrocer's Melbourne store has also recorded good results since its launch in November last year, McDonald said. The store, based in Footscray, had already reached revenue targets set for August this year.

GreenGrocer, which services Melbourne and Sydney's metropolitan and selected regional areas, plans to have the DeliveryNet system operating in the next few months. The company has plans to expand nationally into all major metropolitan markets.

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