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Compaq confirms retail store rollout

Compaq confirms retail store rollout

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The rollout of Compaq-branded retail stores is to be completed by the end of this year, Compaq finally confirmed yesterday.

Specific details of numbers and locations have not yet been released, due to continued negotiations with retail super store Harvey Norman, a Compaq spokesperson explained.

John Slack-Smith, Harvey Norman's general manager computers and communications, said that the two companies were in the final stages of negotiation and an agreement should be reached sometime next week. "We have a strong relationship with Compaq and are looking at ways to continue that," said Slack-Smith.

Compaq was willing to share that the "expanded distribution model" is a response to Compaq's minimal presence in certain Australian markets.

"The distribution model we announced will allow us to target new market segments that up until now have been dominated by unbranded PCs," said Compaq's general manager, business and consumer, Greg Healy.

Claiming that the revamped distribution model was a response to customer demand, Healy attempted to reassure existing channel partners that the retail stores would not undermine their business.

"We are maintaining our commitment to existing channels and will continue our investment in them. In fact, we expect the majority of business will continue through our current partners," Healy said.


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