Acer forges alliance with Digi

Acer forges alliance with Digi

PC Vendor Acer and remote access specialist Digi International have formed an alliance in a bid to provide more comprehensive server solutions to the small, medium and corporate markets.

Acer will incorporate Digi's range of accelerator cards and serial ports with its Altos server series and sell the combination through Acer's dedicated channel.

"This is really an initiative to give our channel and end users the advantage of having one point of contact," said Bert Noah, Acer's product marketing manager, servers and networking.

Discussions between the two companies started eight months ago and according to Noah have resulted in a "win-win situation for everyone. Digi will transfer their skill set to our staff. Acer will contribute by giving Digi access to our customer base and the channel will only have to deal with out-of-the-box integration and one service call."

Good mix

The advantages apparent in the Australian venture have propelled the initial idea into the global arena, with Noah explaining that the concept will soon be rolled out worldwide. "This is a good mix of companies and products. We chose Digi because they are the market leader in their segment of the industry and we have had a long history of personal contact," said Noah.

Two months ago Acer began to retrain its reseller partners in the nuances of the combined products, although Noah maintains that the solution is relatively easy to mastermind. "The main objective in this alliance is to make it as easy as possible for our channel."

However with this ease comes the likelihood of mini-mally reduced profits, according to Noah, though by simplifying customer service and integration, margins are likely to remain static.

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