Oracle launched its Internet platform on Tuesday with the Oracle8i database as the key component of a package that includes Oracle application servers and Internet tools.
The combination operates on a Java standard which, according to Oracle sources, enables organisations to centralise the development, management and distribution of information and Internet applications.
And according to Oracle's marketing manager, Australasian alliances and channels, Nick Aronson, Oracle's partners will be the driving force behind the database's uptake in Australia. "Oracle announced its partner program in conjunction with the launch of Oracle 8i," explains Aronson in deference to the interdependence of partner and product. "There are three ways to deal with Oracle 8i -- resale, services and development," he continues, noting that the current market strategy for the channel and the vendor is to focus on the Internet platform.
Oracle sources claim that the emerging trend towards larger servers, as opposed to numerous smaller servers, has encouraged lower administration costs and ultimately a lower total cost of ownership of Internet systems. Oracle pricing starts at $US1475 for five concurrent user licences.
According to Aronson, Oracle is committed to the channel making a profit on this technology as well as offering it to the end user competitively. "We are careful to make sure that our partners can make money out of this, and the proof of a technology's ability is to make a profit," claims Aronson. And if the initial reaction to Oracle 8i and its Internet packaging is prophetic then, according to Aronson, Oracle's domination of the database market will continue. "There has been a huge uptake of it by partners and customers because it can handle the traffic the Web generates now," asserts Aronson.
Oracle's Internet platform is directed to different size and vertical markets under the assumption that "the Internet is not just a change in technology, it's a completely new way of doing business", stated Brett Hannath, Oracle regional marketing manager, database server, ANZ. Oracle is hoping in this context to deliver a system whose functionality is able to move business onto the Web.
Oracle8i is available now.