Bickering between national retail chains and Australia's IT distributors is only to be expected when the two institutions trade blows over who has the better supply chain model.
But ARN's lead story on page one last week,"Retailers face fulfilment fears", incited one distributor to phone anonymously to put in the boot.
"I find Peter Geer's comments hilarious," he said of Geer's claim distributors have not met the needs of retailers. Geer claimed distributors are not efficient enough to provide same-day delivery, something that clearly got up this distributor's nose.
"You call any distributor in Australia and they will tell you its Coles Myer that has the distribution problem, not the distributors."
The distributor said Coles Myer's internal logistics are the source of its troubles. "We put up with this every day (from Geer) so it's a bit rude to see it in the press."