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MultiEmedia partners in an infomediary deal As new Internet-centric business models spring on the boarder between real and virtual, Melbourne Internet specialist MultiEmedia continues to leverage its investment in the field by backing new ventures.

The company has announced its intention to take a 15 per cent equity stake in Australian infomediary startup Brands Online, hoping to profit from the new Web concept that provides advertisers with information about preferences and purchasing habits of the online community.

"The decision to partner with Brands Online is an important new strategic investment. The Brands Online business model is particularly appealing as it can be replicated in overseas markets and this is congruent with MultiEmdia.com's overall investment strategies," said the company's joint managing director, Geoff McLeod Smith.

The model was designed around a consumer information-gathering Web site where individuals can register their personals details, as well as their opinions about different products and services. Under the agreement, the site will be built using MultiEmedia technology and support.

Oracle offers developer benefits

Oracle has introduced Oracle Advan-ced Benefits, a component of its Oracle Applications 11i electronic-business suite. The product lets customers use corporate intranets to reduce administration costs and provide 24-hour customer service. The application will be available with the Oracle 11i suite, which is due at the end of this month.

TurboLinux develops OS for Chinese space agencyTurboLinux has announced that it will develop a customised, Chinese-language version of the open-source Linux operating system for China Aerospace.

To be called Space Linux, the tailor-made version of the operating system is scheduled to be used in China's government-lead aerospace industry as soon as this year's third quarter, according to the company.

TurboLinux will develop Space Linux in partnership with Huadi, a Beijing-based systems integration company.

The completed first phase of the facility totals 35,000 square metres of workspace and is projected to produce 500 million renminbi ($99 million) worth of software this year. Work will begin soon on the second and third phases of the project.www.turbolinux.com.


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