Resellers requesting increased training and certification has prompted application server, software and services vendor Citrix Systems to increase its programs.
Michael Abel, Cixtrix Systems' channel marketing manager, Asia-Pacific, said in the past it had only had one certification program - the Citrix Certified Administrator (CCA).
Abel attributes requests from resellers for more training to a changing market and an increasing insistence by end users that the resellers they deal with have are properly certified. "To some extent our resellers have been driving this," he said.
Citrix's new certification programs are the Citrix Certified Enterprise Administrator (CCEA) and the Citrix Certified Sales Professional (CCSP).
Its CCEA is an advanced-level technical certification, which aims to give resellers an extensive knowledge of Citrix products. Abel said resellers wanting to take part in this certification program first had to become a CCA.
He envisages that for the first year its gold resellers will have to complete the courses, with the rest required to complete the certification the following year. Currently resellers are required to have at least one full-time CCA in their company to be eligible to sell Citrix's products.
The certification programs will be provided through Citrix-authorised learning centres. These include: Com Tech training centres (in every state); Educom (Melbourne and Sydney); CHA Training (Sydney, Melbourne, Perth and Brisbane); Dialog (Brisbane); and MUA Training (Sydney and Melbourne).
In addition to technical training, Citrix has introduced a sales certification program, which Abel said was aimed at helping resellers' salespeople "sell effectively". Abel said these would now be carried out through the training centres, to make them more standardised and formalised.
Currently Citrix has about 220 resellers in Australia and Abel said it was always "looking for the correct type of resellers". Its Citrix Solutions Network (CSN) members range from large integrators in the major capital cities to smaller resellers whose entire focus is Citrix. "I think the market is definitely changing and I think more and more companies see us as an important component in their business plans," Abel said.