What could they be thinking? This one comes straight from the "Stating the bleeding obvious" department.
By the time you're reading this, there's a good chance one of Tabloid's reporters will be enjoying a sumptuous lunch at the trendy Bather's Pavilion at the Sydney seaside suburb of Balmoral.
But believe it or not, the point of lunch is to unveil the software giant's latest slogan - "There's always room for improvement".
Apparently, Microsoft is desperate to convince us all that it has finally fixed its very ordinary track record for customer and partner helpdesk support.
Microsoft's PR machine, August.One Communications, last week dished out a truckload of "the latest development", accompanied by copious quantities of Tim Tams (yep, Tabloid staff have eaten too many). The double-coat Tim Tam-clad invitation was to hear about the great new support service.
Perhaps the folks at Microsoft have had an attack of truth in advertising, or maybe it's some deep psychologically-tested stunt.
It seems odd that the new slogan they invented to replace the "Where do you want to go today?" moniker was on the official invitation . . . "Microsoft. There's always room for improvement." It goes alongside a certain Belgian waffle maker with the slug line, "Probably the best since 1982".
Tabloid staff were in hysterics at the thought of Microsoft telling the world that there is always room for improvement. The first step, they say, is admitting you have a problem.
(By the way, if anything changes or if you have an improvement on the slogan, let us know on firstname.lastname@example.org).
ENDS THIS ONE
Microsoft heads shaved for $24K
Besides dreaming up new slogans, there are some people at Microsoft that have put their heads to better use. A bunch of heads from Microsoft's Queensland office (not a bunch of Queenslanders from its head office) were shaved recently alongside an estimated 20,000 others to raise awareness and money for the Leukaemia Foundation. With the help of staff around Australia which was matched by the company, those "Micro-Softies" added about $24,000 to the cause.