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Rejuvenated Astea seeks new VARs

Rejuvenated Astea seeks new VARs

Touting predicted growth of up to 40 per cent, CRM vendor Astea is on the hunt for resellers around Australia, claiming it has left the shaky old days behind.

The vendor has emerged from the ashes of poor financial results in the late 90s and the sale of its Bendata and Appelon businesses in late 1998, claiming it has found a happy pocket in the CRM market providing field service systems.

"In the end, after their stumblings, Astea has produced a good field service product," Alasdair Munn, the company's regional sales and marketing manager, claimed.

The opportunity for new VARs, Alasdair claims, is the ability to tap into "sensible margins" on its Service Alliance product suite designed to track and manage the work of a company's field service agents. Pricing is typically between six and eight thousand dollars per user.

"The margins in CRM are actually sitting very strong," he said.

Astea's revenues are expected to hit the $6 million mark this year, although the company is still just an emerging entity. It has nevertheless managed to sign up 15 sites during the last 12 months with the likes of Coca-Cola, Scitec and Datacom NZ, which it reports is a sign of more growth to come.

According to Munn, the company is in discussions with leading VARs in Queensland, NT, WA, Victoria and SA. NSW will be handled directly by the company's Sydney sales team. "We're now looking to expand," he said.

While Astea has an idea of the likely companies to join the ranks, Munn said that "it's still early days".

The company's existing VARs in the region are Computerland Tasmania and Chilli Systems in New Zealand.


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