As the European-based parent company which acquired it late last year sizes up a Nasdaq listing in the US, Hypertec/MCT, the local memory manufacturer and distributor, has relaunched its HyperConnect ecommerce website.
In doing so, the company's managing director, Andy Molnar, commented that the Australian reseller channel is really warming to the concept of B2B ecommerce. This, he said, is something that was not exactly the case 8-10 months ago when the interactive online platform was first launched.
Meanwhile, Hypertec/MCT's Rambus modules of memory cards now get a run in Intel recipes following formal accreditation from the chip giant, thereby giving Hypertec added credibility.
At the time of HyperConnect's original launch by Hypertec, most resellers weren't really ready for full online contact, Molnar opined. However, now the scenery has changed and "everybody wants to talk to ebusiness", he said.
"Some were ready, most were not," Molnar said of the state of ebusiness in the channel nearly a year ago. "Now they are all either ready for ebusiness or they are preparing strategies. Ebusiness has now become the norm and we want to reassure our resellers."
With business culture moving online and Hypertec's ties to MCT creating a much broader product range including some new lines that are in heavy demand, the whole investment is now becoming far more strategic to utilise, Molnar said.
He added that the HyperConnect site is built in-house around a "multimillion-dollar Oracle infrastructure for ebusiness" and that this took Hypertec/MCT "95 per cent of the way" to full secure ebusiness transaction functionality.